Broadcast Spot - 2020 Playoffs
- Task: In-house broadcast spot
- Parameters: Use blended live action and motion graphics to create a high energy spot that will appeal to 18-34 year old demo
Starting point: Mood board
What I like was outlined and cut out shapes, found textures from walking around the city, and bold text call outs.
Using the mood board, I then moved on to create the boards for the :30 spot.
After board review, I received a request to incorporate up to six players in the boards, so I made that adjustment heading into the animation portion of the execution. When I got into the animatic to lay out timing and pacing, the board order changed to be more in line with the beat and tone of the music.
I built the spot to fit into the motion branding: Celtics 2019-20 Motion Branding
